Frequently Asked Questions

Pigment Retention = Customer Retention

Our high color quality and a superior pigment load combined with high lightfastness and durability, results in less need for touch-ups and less trauma to the skin. As an added benefit, the high level of opacity facilitates great results when covering up pre-existing and old work. 

Ever After is the first company in the PMU market to be inspired by traditional body art tattoo ink formulas and adapt them specifically for PMU applications.

We have dedicated all our energy in creating a product of unparalleled quality and consistency, ensuring that there is never any need for hidden ingredients or false advertising.

Ever After Pigments have been developed for machine as well as manual uses.  Artists and technicians can apply with or without modifying or diluting depending on the specific use and unique personal esthetic.

What is the difference between tattoo ink and our pigments?

Our pigment is based on a high-quality body tattoo ink formula which was then adapted for cosmetic application to be the safest on thin and sensitive skin susceptible to migration, as well as scared or radiated areas. Ph levels and sun exposure were also taken closely in consideration. Though U.S. doesn’t enforce rules on these products our pigment follows strict EU guidelines.

Is it permanent or semi-permanent?

Generally, any pigment implanted into healthy skin will permanently remain. Ever After considers any tattoo procedure to be permanent, regardless of variable fading.

How long does the perceivable result typically last?

Our product is developed to last as long as possible. Longevity varies depending on technique (manual vs. machine), area of implementation (lips vs. brows), aftercare, client genetics, lifestyle, and long-term maintenance. This being said, our pigments have produced results that last anywhere from 1 year (manual implementation and light tones) to 10+ years (machine implementation and more saturated tones).

What is lightfastness?

Lightfastness is defined as: Lightfastness is a property of a colorant such as dye or pigment that describes how resistant to fading it is when exposed to light. https://en.wikipedia.org/wiki/Lightfastness

Can it be removed?

Laser: When titanium dioxide is lasered it could show signs of graying until removal is complete. Some pigments may also appear to darken before lightening/complete removal while others may not.

Saline: Usually will lighten and remove without darkening prior to completion.

Other non-color selective removals: may appear to darken initially before complete removal and final healing.

What is the shelf life?

3 years from manufacture date and 12 months from the date of opening.

Are they safe for new artists to use and do they need modifying?

Since our line does not necessarily require mixing, diluting or modifying in any other manner; it is easy to use for a novice while allowing unlimited variations for a more experienced artist/technician. It is crucial to become familiar with color theory, the pigments one is using and the best technique for that particular brand. As an example, proper use and application of carbon-based colors will ensure no migration takes place. This does call for proper training.

Is there a way to dilute the pigments?

Essence is Ever After’s dilution solution. As Essence is a primary ingredient of Ever After, it will never compromise the pigment or its chemical composition. It allows for smoother gradient transitions via the ability to change the viscosity and opacity thereby achieving the infinite shades and blends that your clients desire. It can be used separately by dipping into, or can be directly mixed with a pigment in an ink cap.  

As an added benefit, Essence prevents your pigments from evaporation keeping them at their optimum state regardless of climate conditions. During long procedures, a drop of Essence will also reconstitute the natural formation of a dry film that can form on top of pigment.

Are pigments area specific?

Our pigments are developed to perform on all, even the thinnest and most sensitive, types of skin.

Is it sterile?

The manufacturing process is sterile. After the product has been bottled and sealed it goes through another round of sterilization to ensure no contaminants have made their way into the sealed bottles.

Is it organic or non-organic?

Our pigments are organic based and synthetically modified.

Is it vegan?

Yes. Our pigment doesn’t contain any animal products, nor has it been tested on animals. It contains no eggs, dairy, no animal derived ingredients like lanolin, collagen, carmine, gelatin, honey, albumen, bee wax etc.

Is it dye or pigment?

It is a pigment. Dye, generally vegetable based, loses strength with water and pigment has better and more consistent longevity than dye.

What is the pigment base?

Our pigments are water based. We excluded any unnecessary ingredients to eliminate undesirable allergic reactions and to produce the safest and most consistent application.

Does it contain alcohol?

Our pigments do not contain alcohol. Alcohol was originally added to tattoo inks to prevent bacteria growth. Our products are made with sterile ingredients, in a sterile environment and go through additional sterilization process after being bottled, eliminating the need for alcohol.

Does it contain preservatives?

Our products contain biocidal agents following the strict EU regulations.

Does it contain titanium dioxide?

Backed by decades of research, Ever After understands the importance of stable proportions of pigments relative to titanium dioxide, which is one of the most commonly used and safest bonding agents resulting in superior lightfastness and better saturation for many pigments.

Does it contain nickel or other metals?

Some of our pigments do contain trace amounts of metals but the part per million levels are so low that they comply with strict EU regulations and can be compared to less than a handful of walnuts.

Is the pigment carbon based?

Our black (CI 77266) is a pure carbon. As a result, levels of carbon are present in all colors containing black. You can look for CI numbers located on each bottle for reference.

Will the color turn or gray?

Our colors have outstanding healed results. They heal brighter and truer to color than any of our competitors. Our pigments do not turn colors but will, with time and sun exposure, lighten and lighter pigments will generally fade faster than the darker ones. Also, some of our pigments do contain iron oxides which have more of a natural tendency to lighten over time leaving the non-iron oxide pigments more visible to the eye. We recommend our users to get very familiar with and learn the products they are using, whether ours or any other. Iron oxide colors when used properly can produce beautiful and long-lasting result.

-Pigment Disclaimer-

PIGMENT IS FOR PROFESSIONAL USE ONLY. BY PURCHASING AND USING OUR PIGMENT YOU AGREE THAT YOU ARE USING IT AT YOUR OWN RISK. SKIN ALLERGIES MAY OCCUR. SPOT TESTING IS RECOMMENDED PRIOR TO FULL APPLICATION. STORE IN A COOL, DRY PLACE AND OUT OF DIRECT SUNLIGHT. DO NOT USE ON WOMEN WHO MAY BE PREGNANT. NOT FOR CONSUMPTION. *WARNING. DO NOT USE EVER AFTER PIGMENTS UNTIL YOU HAVE READ, UNDERSTOOD AND AGREED TO OUR TERMS, CONDITIONS, PIGMENT DISCLAIMER AND PRODUCT INFORMATION.

-Material Safety Data Sheet-

Click here for our MSDS sheet.

-Spot Testing Recommendations-

While it is not required by law, Ever After Pigments strongly recommends that spot testing is conducted prior to full application of any of its pigments. Spot Testing along with obtaining a full medical history of your clients allergies may help to determine if they will have hypersensitivity, allergies or an adverse reaction to the pigment. However, because of the anatomy and physiology of human tissue it is impossible to be 100% sure that an allergic or adverse reaction will not occur. Allergies can develop instantly or over a long period of time. It is also suggested that you check with your liability insurance for further suggestions on Spot Testing and fully disclose the risk to your clients.

Spot Testing should be conducted in areas similar to where the procedure will take place.

  1. Clean the testing area with a quality hypoallergenic antiseptic and allow to dry.
  2. Apply a small amount of pigment to the testing area.
  3. Clean the area again and properly bandage when dry.
  4. Instruct the client on what to look for shall hypersensitive, allergy or adverse reaction occur.
  5. Within 24 hours if no inflammation or irritation is apparent it may be assumed that there is no hypersensitivity to the pigment. It is also suggested that if the medical history calls for it you check the area again after 7 days and up to as many as 60 days later. The epidermis can take 24 to 60 days to cycle cells completely and heal.